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Discussion 7

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Lab 19
Lab 19

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DB 10 New Product Development

DB 10 New Product Development

Q Either / Or ... 1. New Product Development: Choose an article that highlights a ‘successful’ new product developed in the market place (new or existing company but new product). Summarize the article and state your reasons why the product venture was successful? Please cite the article or attach it. OR... 2. New Product Development: Choose an article that highlights an ‘unsuccessful’ new product launched in the market place (new or existing company but new product). Summarize the article and state your reasons why the product venture was unsuccessful? Did you notice any areas where the product did not follow the new product process (tools)? What was missed specifically and in general how do you think it did utilizing the new process model from Kerin. Please cite the article or attach it.

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Samsung Gear VR Credit is a new product which had been launched and developed in the marketplace in the year of 2016 in the month of October. I chose the article titled “The best virtual reality headsets you can buy” wherein there have been examples of different products related to virtual reality (VR) enhancement techniques via the usage of improved technological gadgets of branded organizations (“The best virtual reality headsets you can buy”, 2018). Samsung has been one of the organizations in the genre of manufacturing and selling the digital media and telecommunication devices of the best qualities.